Marketing

Law firms are generally not good at keeping track of client details once the matter is completed and the accounts system has moved on to track active matters. When a new client record is created in LawPro a contact record is created automatically and once the accounts department is finished with the client record, the contact record is still there. The contact record keeps track of name and address, telephone and email details as well as recording the nature of the work done.

This can be used simply as an enquiry database or the details can be extended to incorporate marketing information. Links with Word will then allow the firm to selectively target contacts with information about changes in the law, services provided by your firm or just to get your Christmas cards out.